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What we do
If you have clicked through some
of the topics, you've seen that KMA is not your
typical marketing supplier. Our
specialization in high-tech, high-ticket
solutions gives us a
laser-sharp focus on your markets and your
needs. It's the experience behind our services
that makes the difference. Below is a list
of standard services we offer. But we can
configure our skills to meet almost all
marketing challenges - whether it's consulting
to help you improve execution or outsourcing to
do it for you.
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Service |
Description
|
Sample cost |
|
Consulting/Analytical |
|
Marketing Audit/Assessment
Click below to try our
self-assessment surveys
 |
An audit or assessment of one of the following:
 | Lead Management |
| Response
Management |
| Marketing database |
Review your
process and compare against the best-of-breed
and our XPerience database.
Provide an analytical report with specific,
practical recommendations for
improvement. |
$499
|
|
Marketing
Strategy Consultation |
Review your
overall marketing strategy with an eye to
increasing the effectiveness of your marketing
plans. Set a marketing plan for your
group/organization with measurable short term
and long term goals. Review business
relationships with your organization where
opportunities for co-marketing are available. Optionally,
provide in-house versus outsourcing cost/benefit
comparisons.
|
From $500 to $3,000 depending on
scope Plus travel costs
if applicable |
|
Call Center
Consultation |
Provide
advice and assistance
on effective call center management including:
hiring guidelines, database management, CRM
software standards, inbound and outbound call
handling, script development, measurement of
results, and report creation. This offering is
suitable for small call centers (three to twenty
agents). Training internships at KMA for your
agents are also available if appropriate. |
From $500 to $3,000 depending on
scope Plus travel costs
if applicable |
|
Campaign Design |
Interview your solution managers to develop
objectives. Analyze your existing data. Design
the
specific marketing campaign with project
implementation plan. Deliver campaign flow
diagram with dates, quantities, results and
expense to revenue estimates. |
$100 to $500 depending on scope.
In many cases the cost will be credited back to you
if KMA implements parts of the campaign. |
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Marketing
Database Management |
|
Data Optimization
with XPerience
 |
Optimization of
your current marketing data using analysis,
data normalization, de-duplication and technical database
manipulation. This process employs the
vast KMA XPerience Database to optimize your
data. We can perform this service on small list
(for a specific project) or on your whole
marketing database. |
From $75 for a small list to
$2,000 for an entire marketing database.
This service is provided
at no extra charge if we implement your
campaign. |
|
Contact Discovery
Telemarketing
|
Verification and
update of records by the most cost-effective
combination of direct phone calls and accessing
public databases. |
$3 - 8 per
location or per record |
|
Database
management and hosting |
Let us manage your marketing database for you.
Provide data
management for your marketing data. Apply updates from any
combination of sources within your company (marketing, support,
etc). On demand service to extract and
prepare lists for specific marketing projects or
individual sales reps (including list
optimization using our XPerience database).
Provide an interactive
Web portal for list extraction requests and
reports. For some of our clients we host the
marketing DB here at KMA and provide full
content and physical management. For others the
database is on their site and we manage the
content via remote access. |
$300 - $3,000 per
month depending on size,
frequency of updates and list preparation
requests |
|
Response center |
|
Inbound Response
Management
|
Let us provide consistent, high quality support
for your inbound inquiries via web, email, toll-free
phone, fax, business reply card (mail permit
available) and magazine bingo cards. The service
can cover:
| General inquiries from
customer, prospects, press and consultants
that result from brochures, Web sites, press
releases and other general sources |
| Specific responses that
result from campaigns, trade shows and other
marketing events. |
| All of the above |
We offer
fully integrated response management that can
extend to full pre-sales and/or post-sales product support.
All inquiry/response information entered
directly into your marketing database. Full
electronic and physical request fulfillment
services available. |
$2 - 5 per
response
depending on volumes and
complexity |
|
Product Support
Line |
Centralized live
product support for customers - level 1 and 1.5
inquiries. Escalation process for higher
level inquiries with full situation management.
|
$5 - 15 per event |
|
Telemarketing |
|
HiQ
Telemarketing
|
Telemarketing with KMA's most experienced
telemarketing team. HiQ Callers average
over 25 years experience in the IT Industry.
Outbound telemarketing programs for qualified
lead generation for technology hardware,
software, and services. |
$10 -
$15 per record
Special IBM negotiated
rates available to most IBM BPs |
|
Regular
Telemarketing
|
"Regular" telemarketing
like you are used to elsewhere. Suitable for many general or lower complexity
campaign needs: event invitation, attendance
boosting, contact discovery, lead generation for
simple or low-cost solutions. Our regular
telemarketing callers use our HiQ callers as
"big brothers" to increase their effectiveness.
|
$3 - $8 per
record |
|
Opportunity studies |
For some purposes this is an
important alternative to conventional lead
generation. Instead of working against a
"contact" list with a specific target solution,
we call into a list of enterprises and produce a
profile of their current IT solutions and future
needs. Such enterprise profiles can be used for
market research or for feeding opportunity into
your sales pipeline. As you would guess, HiQ
callers are very powerful for this purpose. |
$30 - $175 per enterprise
depending on breadth of calling
within each enterprise |
|
Hybrid
telemarketing |
Mixed
teams of HiQ and regular callers to match the
needs of the project and optimize results.
Two-level, two-touch calling strategies
employed. |
$5 - 15 per
record |
|
Specialized telemarketing |
Because of the range of our
callers, we can tackle almost any telemarketing
task. Examples of specialized projects we have
completed include:
| Market research on new
products or concepts |
| Mystery shopping to
increase understanding of competitive
positioning |
| Testing support line
service levels and accuracy of responses |
There
have been a few jobs we have declined based on
policy, but there has never been a telemarketing
need for which we did not have the skills. |
$10 - $150 per record |
|
Lead management |
|
Lead management
|
Let us manage your leads throughout their life
cycle. We can use your current lead management
system remotely, or we can supply an advanced,
customized, secure Web portal for use by your
sales reps and managers. Either way, you will
get KMA's lead management process and reporting
awarded Best-of-Breed (by Oxford Associates in a
cross-IT industry study). At last, you will get
consistent, complete and credible updates for
all your leads. Therefore, you will have
tangible revenue measurements of the value of
every campaign and comparative measurements of
the effectiveness of all your marketing and
sales resources. For one customer we have taken
it as far as a worldwide, weekly, integrated
pipeline management system. |
$30 - $60 per lead
For the full multi-month
life cycle of the lead. Depending on volumes and
scope. |
|
Customer
follow up |
Satisfaction monitoring that can be applied to:
| Lead tracking to ensure
valuable leads don't fall through the cracks
and to discover why you win/lose each deal. |
| Customer satisfaction
following installation of new/upgraded
products |
| General customer
satisfaction surveys |
|
Typically $15 per lead for active
lead tracking
$5 - $15 per customer for others |
|
Event management |
|
Audience generation
|
Create
an invitation
strategy for any event (face-to-face or electronic).
Implement the invitation and attendance boosting plan including
data acquisition, contact invitation (via
multiple media touches), registration, and
attendance follow up. |
$3 -
$8 per
invitee |
|
Event planning, logistics and
measurement |
Too wide a spectrum to summarize
here. We have helped small companies run local
events and huge companies run nationwide tours.
We specialize in:
| Advising you and
assisting you in getting maximum leads from
your event investment |
| Measuring the return on
that investment |
|
Depends on scope |
|
Mailing services |
|
Mail Design and
Production
|
Design services
for business mail, postcards, invitations, and
mailers. We specialize in making "plain business
mail" work for you. |
Depends on scope |
|
Bulk mailing/shipping |
Address or
labeling of business mail, sorting by zip,
postage and bulk mail drop. US and international
packages. |
Depends on scope |
|
Request fulfillment and material
distribution (physical) |
Pick and pack request fulfillment services. Warehousing and
distribution with personalized packages. |
$2 - $3 per package plus actual
shipping cost |
|
Electronic
distribution |
Email blast and
e-fulfillment services |
Depends on scope |
|
Warehousing
services |
Climate
controlled warehouse space for products or
marketing materials. |
Monthly rates by
space |
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