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Industry Insights

Every business has to determine whether they should perform a service themselves in-house or outsource that particular service to an outside vendor. Marketing and response management are just two of the services that can be performed either in-house or outsourced to a vendor.

Marketing Data Solutions Brief

The quality of your data will directly affect the results of your projects – especially lead generation campaigns. So, before starting execution of any project you should optimize the data. Simply stated, optimization means assembling the most cost-effective set of data to support your objectives. Everyone tries to do it; but not everyone knows how to do it quickly and cost-effectively.

Mail and Email Services

There was a time that direct mail/email would produce a high rate of positive responders. Yet, in recent years, the rate of return for direct mail has dwindled to less than 1%. Mailers are often seen simply as junk mail that never gets to the desk of a decision maker and email has been reduced to SPAM. What used to be a cost-effective way to broadcast your company’s message to a large audience has turned into a poor investment of your marketing dollars. Is there any hope? We think there is.

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KMA One has run hundreds of projects involving tens of millions of mailers and millions of phone calls to prospects and customers. More importantly, we do extensive measurement and analysis of campaign performance and results; as a result, we have accumulated the knowledge and skills of what works to make your campaigns more successful.

With our experience and background, we can cover all of your direct marketing needs from planning to data strategy to campaign execution. Give our common sense approach a try.