Every business has to determine whether they
should perform a service themselves in-house or
outsource that particular service to an outside
vendor. Marketing and response management are just
two of the services that can be performed
either in-house or outsourced to a vendor.
The following graph shows the
relationship between company size and potential
need for outsourcing. As a company reaches
1,000-10,000 employees, the potential need for
outsourcing drops dramatically. In organizations
of this size, sufficient resources can usually
be found in-house to perform a function, as well
as having resources to handle backup coverage.

At first glance, it seems
counterintuitive for a company to outsource
highly-visible or important services. Once you
look at all the things a company must do to handle
a service in-house (and keep it running
continuously), it becomes more evident why many
companies choose outsourcing versus operating a
service in-house. If a service is provided
in-house, a company must:
- Locate a qualified
employee
- Train the employee
- Pay employee wages and
benefits
- Provide the employee a
physical workspace
- Provide the required
technology items (computer, phone, Internet access,
copier, fax machine, etc.)
- Pay telecommunications
costs (phone line, inbound toll-free calls)
Some services, for example Inbound
Response Management, require continuous coverage
and dedicated resource. This is required because responses are
generated on a random basis by outside forces, rather than on an
internal,
controlled schedule. Services of this type
would also require coverage during absences of the
primary resource, such as:
- Scheduled vacations
- Unscheduled sick days
- Unscheduled Family leave
- Maternity
leave
With outsourcing, the company
must only:
- Locate a reliable and
high-quality vendor
- Pay the vendor for the
services provided
Click here to view a sample
cost comparison of In-house versus Outsourcing
for Inbound Response Management.
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